Privacy Policy

Original Thoughtless respects your privacy and is committed to protecting personal information collected through our website and in our cafe locations in the United Arab Emirates. This Privacy Policy explains what information we collect, why we collect it, and how we use and protect it. Please review this policy to understand our practices and your rights with respect to your personal data.

Information We Collect

We collect information you provide directly to us such as your name, email address, phone number, payment information when you place an order, and delivery details. We may also collect information from in-store interactions including loyalty program records, reservation details, and recorded CCTV footage for safety and loss prevention. Additional technical information such as IP addresses, device identifiers, browsing activity on our website, and Wi-Fi usage logs may be collected automatically for operational and analytical purposes. We only collect the personal data necessary to deliver our services and improve customer experience.

Use of Data

We use collected information to process orders, manage reservations, administer loyalty programs, and provide customer support and receipts. Personal data is also used to send updates about orders, respond to inquiries, and deliver marketing materials where you have given consent. Aggregated and anonymized data is used to analyze trends, improve our menu and services, and maintain security across our operations. We will not use your data for purposes unrelated to the operation of our cafe and website without informing you or obtaining consent where required by law.

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations, such as financial recordkeeping under applicable UAE law. Transaction and financial records are generally retained for a minimum period required by law, while marketing and profile information are retained until you withdraw consent. We periodically review stored data and securely delete or anonymize information that is no longer required for legitimate business or legal purposes.

Transfer of Data

Personal information may be shared with trusted service providers and processors who perform services on our behalf, such as payment processing, delivery, and analytics. Some third-party providers may be located outside the United Arab Emirates, and when data is transferred internationally we implement appropriate safeguards, such as contractual protections and security measures. We will not sell your personal data to third parties and will limit transfers to those necessary to provide our services or to comply with legal obligations.

Security of Data

We implement reasonable technical, organizational, and physical measures to protect personal data against unauthorized access, disclosure, alteration, or destruction. Measures include secure payment processing, access controls, encryption where appropriate, staff training, and regular security reviews. While we strive to safeguard your information, no method of transmission or storage is completely secure and we cannot guarantee absolute protection against every threat.

Your Rights

You have the right to request access to the personal information we hold about you, to correct inaccurate data, and to request deletion of your data subject to legal and operational limitations. You may also withdraw consent to direct marketing at any time and may request restriction of processing or portability where applicable under law. To exercise these rights please contact us using the contact details on our website and we will respond in accordance with applicable requirements and verification procedures. Certain requests may be subject to exceptions, for example where we must retain information to comply with legal obligations or to defend legal claims.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or service features and will post the revised policy on our website. Material changes will be communicated to customers by email or prominent notice on the website when required, and the updated policy will state its effective date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

Contact Us

Email: support@originalthoughtless.com

Address: 145 Willow Street, Dubai